Content—the text, graphics, documents, animations, videos and so forth that need appropriate placement on a web page. There are a bunch of ways to add content to a page, a plethora of web development tools and systems, a diversity of designs and ways to structure the content, and a million opinions regarding how to do it effectively. At The Huelsman Way, we've defined three general ways to develop, upload, display and manage content, listed below from most efficient to least efficient:

• Use of the DotNetNuke content management system
• Use of another content management system (such as Joomla! or Drupal)
• Traditional HTML development (utilizing an editing tool such as Dreamweaver)

Of course, getting the content into a website is half the battle; the content itself must be developed first. Whether derived from a word processor such as Microsoft Word, output from a graphics package such as Photoshop, generated as a printable document such as a PDF, developed as a fluid animation such as Adobe Flash, or produced as a video for YouTube, Windows Media Player or Quicktime, the content itself must be professionally generated and rendered into a web-ready format before it can even be placed online. So when it comes to web development, content is still king, but that content must first be identified and created as well!

Those building and maintaining a site should ask two questions:

• What technology should I use to develop and maintain my site?
• How should I develop my content (and add that content to my site)?

Typically, the best/most efficient way to proceed is to leverage a content management system like DotNetNuke, develop a site structure and the needed content in something like Microsoft Word, and let a seasoned and extremely efficient developer build, host and maintain the site. That's what The Huelsman Way is all about!